DJ Khaled Is Going to Be the Next Oprah (for Weight Watchers)


Dreamstime

Weight Watchers has announced that music producer and inspirational social media poster DJ Khaled will be its “social media ambassador” for 2018. While he may not be giving away cars to a live studio audience or have a much-shopped list of his favorite things like his fellow endorser Oprah Winfrey, the lion-obsessed hitmaker and Justin Bieber and Chance the Rapper collaborator is a natural choice for the position, as he has 3.92 million Twitter followers, boasts 8.9 million Instagram followers, and receives 3 to 4 million views per snap on his entertaining and motivating Snapchat stories.

The music producer is currently on the WW Freestyle program, a Weight Watchers initiative that launched last month featuring more “free or zero-point” foods and new “rollover points.” Khaled shared the exciting news with his mega-following in a series of Instagrams and Snapchats featuring the meals he claims to be enjoying on the WW Freestyle program.

“In full 2018 mode...excited to be living this #WWFreestyle life with you,” he captioned the first in the series of videos on Instagram. “I already Got rid of 20 pounds and ready for more. Ride with me on my journey to greatness. Bless up Weight Watchers!!! #2018secured what I love about this it’s a life style and I still can enjoy at the same time ride wit me though this journey ! I CAN SHOW YOU BETTER THAN I CAN TELL YOU ... I’m so focused let’s go!!”

The videos also feature Khaled’s adorable son Asahd, to whom he credits the motivation for a lifestyle change in 2018. “Weight Watchers is all about being great and being your best self. My son is my love, my life, and I need to be great for him,” he said.

Winfrey, who has been the celebrity face of the brand for years now, welcomed DJ Khaled to the Weight Watchers’ family via Twitter with a sweet vote of confidence. “@djkhaled Welcome to #WWFreestyle. Can’t wait to see you #blessup this program,” she wrote.

It has not been reported how much DJ Khaled is being paid to shill for the brand, but it seems to have already paid off — CNBC reported that since the company announced Khaled as ambassador, Weight Watchers shares have risen 8 percent. Think you learned it all from Oprah? Here are 10 things you didn’t know about Weight Watchers.


Oprah has made a killing on Weight Watchers stock

Oprah Winfrey first bought Weight Watchers stock in October 2015 for $43.5 million. Her investment is now worth more than $400 million.

Not too shabby, huh? Winfrey's decision to invest in Weight Watchers nearly two and a half years ago has turned out to be a great move for her — and anyone else who bought the stock when Winfrey did and has been along for the ride ever since.

Weight Watchers has pretty consistently reported earnings and sales that topped forecasts over the past few quarters, as well as big gains in subscribers. Weight Watchers did so again late Thursday, and the stock surged 5% on Friday as a result.

Winfrey, who is also on the company's board and is featured in Weight Watchers ads, clearly deserves some credit for that.

Weight Watchers has also benefited from its new Freestyle program, which expands the company's famous "zero points" offerings beyond fruits and vegetables to eggs, beans, chicken and seafood.

CEO Mindy Grossman, who took over the top spot at Weight Watchers last year after a long stint as the head of retailer HSN, is also doing a great job convincing people that it's not just about counting calories, points and pounds.

Grossman told analysts on a conference call in late February that "healthy is the new skinny," and she made a similar point after Thursday's earnings report.

"Our purpose is to inspire healthy habits for real life for people, families, communities, the world," Grossman said. She added that "we want to own the healthy kitchen" and "make healthy cooking accessible to everyone."

That strategy is clearly working. The company has attracted more men lately because of the new Freestyle offering. Actor and writer Kevin Smith, celebrity chef Eric Greenspan and music mogul DJ Khaled are all endorsing Weight Watchers.

But as the stock price of Weight Watchers has climbed, Winfrey has actually taken some of her Weight Watchers chips off the table recently.

She still owns nearly 5.5 million shares. But she sold about 2 million in March at prices ranging from about $58 to $64 a share. She made $110 million in the process.

Winfrey also donated more than 360,000 shares to her charitable organization.

Investors aren't worried about the stock sales, though. Weight Watchers shares were trading around $75 Friday and are up an astonishing 70% this year. Winfrey invested in the stock when it was trading for less than $7.

If this whole media mogul/actress thing doesn't work out for Winfrey, it looks like she could be a top notch hedge fund manager or venture capitalist.


Oprah has made a killing on Weight Watchers stock

Oprah Winfrey first bought Weight Watchers stock in October 2015 for $43.5 million. Her investment is now worth more than $400 million.

Not too shabby, huh? Winfrey's decision to invest in Weight Watchers nearly two and a half years ago has turned out to be a great move for her — and anyone else who bought the stock when Winfrey did and has been along for the ride ever since.

Weight Watchers has pretty consistently reported earnings and sales that topped forecasts over the past few quarters, as well as big gains in subscribers. Weight Watchers did so again late Thursday, and the stock surged 5% on Friday as a result.

Winfrey, who is also on the company's board and is featured in Weight Watchers ads, clearly deserves some credit for that.

Weight Watchers has also benefited from its new Freestyle program, which expands the company's famous "zero points" offerings beyond fruits and vegetables to eggs, beans, chicken and seafood.

CEO Mindy Grossman, who took over the top spot at Weight Watchers last year after a long stint as the head of retailer HSN, is also doing a great job convincing people that it's not just about counting calories, points and pounds.

Grossman told analysts on a conference call in late February that "healthy is the new skinny," and she made a similar point after Thursday's earnings report.

"Our purpose is to inspire healthy habits for real life for people, families, communities, the world," Grossman said. She added that "we want to own the healthy kitchen" and "make healthy cooking accessible to everyone."

That strategy is clearly working. The company has attracted more men lately because of the new Freestyle offering. Actor and writer Kevin Smith, celebrity chef Eric Greenspan and music mogul DJ Khaled are all endorsing Weight Watchers.

But as the stock price of Weight Watchers has climbed, Winfrey has actually taken some of her Weight Watchers chips off the table recently.

She still owns nearly 5.5 million shares. But she sold about 2 million in March at prices ranging from about $58 to $64 a share. She made $110 million in the process.

Winfrey also donated more than 360,000 shares to her charitable organization.

Investors aren't worried about the stock sales, though. Weight Watchers shares were trading around $75 Friday and are up an astonishing 70% this year. Winfrey invested in the stock when it was trading for less than $7.

If this whole media mogul/actress thing doesn't work out for Winfrey, it looks like she could be a top notch hedge fund manager or venture capitalist.


Oprah has made a killing on Weight Watchers stock

Oprah Winfrey first bought Weight Watchers stock in October 2015 for $43.5 million. Her investment is now worth more than $400 million.

Not too shabby, huh? Winfrey's decision to invest in Weight Watchers nearly two and a half years ago has turned out to be a great move for her — and anyone else who bought the stock when Winfrey did and has been along for the ride ever since.

Weight Watchers has pretty consistently reported earnings and sales that topped forecasts over the past few quarters, as well as big gains in subscribers. Weight Watchers did so again late Thursday, and the stock surged 5% on Friday as a result.

Winfrey, who is also on the company's board and is featured in Weight Watchers ads, clearly deserves some credit for that.

Weight Watchers has also benefited from its new Freestyle program, which expands the company's famous "zero points" offerings beyond fruits and vegetables to eggs, beans, chicken and seafood.

CEO Mindy Grossman, who took over the top spot at Weight Watchers last year after a long stint as the head of retailer HSN, is also doing a great job convincing people that it's not just about counting calories, points and pounds.

Grossman told analysts on a conference call in late February that "healthy is the new skinny," and she made a similar point after Thursday's earnings report.

"Our purpose is to inspire healthy habits for real life for people, families, communities, the world," Grossman said. She added that "we want to own the healthy kitchen" and "make healthy cooking accessible to everyone."

That strategy is clearly working. The company has attracted more men lately because of the new Freestyle offering. Actor and writer Kevin Smith, celebrity chef Eric Greenspan and music mogul DJ Khaled are all endorsing Weight Watchers.

But as the stock price of Weight Watchers has climbed, Winfrey has actually taken some of her Weight Watchers chips off the table recently.

She still owns nearly 5.5 million shares. But she sold about 2 million in March at prices ranging from about $58 to $64 a share. She made $110 million in the process.

Winfrey also donated more than 360,000 shares to her charitable organization.

Investors aren't worried about the stock sales, though. Weight Watchers shares were trading around $75 Friday and are up an astonishing 70% this year. Winfrey invested in the stock when it was trading for less than $7.

If this whole media mogul/actress thing doesn't work out for Winfrey, it looks like she could be a top notch hedge fund manager or venture capitalist.


Oprah has made a killing on Weight Watchers stock

Oprah Winfrey first bought Weight Watchers stock in October 2015 for $43.5 million. Her investment is now worth more than $400 million.

Not too shabby, huh? Winfrey's decision to invest in Weight Watchers nearly two and a half years ago has turned out to be a great move for her — and anyone else who bought the stock when Winfrey did and has been along for the ride ever since.

Weight Watchers has pretty consistently reported earnings and sales that topped forecasts over the past few quarters, as well as big gains in subscribers. Weight Watchers did so again late Thursday, and the stock surged 5% on Friday as a result.

Winfrey, who is also on the company's board and is featured in Weight Watchers ads, clearly deserves some credit for that.

Weight Watchers has also benefited from its new Freestyle program, which expands the company's famous "zero points" offerings beyond fruits and vegetables to eggs, beans, chicken and seafood.

CEO Mindy Grossman, who took over the top spot at Weight Watchers last year after a long stint as the head of retailer HSN, is also doing a great job convincing people that it's not just about counting calories, points and pounds.

Grossman told analysts on a conference call in late February that "healthy is the new skinny," and she made a similar point after Thursday's earnings report.

"Our purpose is to inspire healthy habits for real life for people, families, communities, the world," Grossman said. She added that "we want to own the healthy kitchen" and "make healthy cooking accessible to everyone."

That strategy is clearly working. The company has attracted more men lately because of the new Freestyle offering. Actor and writer Kevin Smith, celebrity chef Eric Greenspan and music mogul DJ Khaled are all endorsing Weight Watchers.

But as the stock price of Weight Watchers has climbed, Winfrey has actually taken some of her Weight Watchers chips off the table recently.

She still owns nearly 5.5 million shares. But she sold about 2 million in March at prices ranging from about $58 to $64 a share. She made $110 million in the process.

Winfrey also donated more than 360,000 shares to her charitable organization.

Investors aren't worried about the stock sales, though. Weight Watchers shares were trading around $75 Friday and are up an astonishing 70% this year. Winfrey invested in the stock when it was trading for less than $7.

If this whole media mogul/actress thing doesn't work out for Winfrey, it looks like she could be a top notch hedge fund manager or venture capitalist.


Oprah has made a killing on Weight Watchers stock

Oprah Winfrey first bought Weight Watchers stock in October 2015 for $43.5 million. Her investment is now worth more than $400 million.

Not too shabby, huh? Winfrey's decision to invest in Weight Watchers nearly two and a half years ago has turned out to be a great move for her — and anyone else who bought the stock when Winfrey did and has been along for the ride ever since.

Weight Watchers has pretty consistently reported earnings and sales that topped forecasts over the past few quarters, as well as big gains in subscribers. Weight Watchers did so again late Thursday, and the stock surged 5% on Friday as a result.

Winfrey, who is also on the company's board and is featured in Weight Watchers ads, clearly deserves some credit for that.

Weight Watchers has also benefited from its new Freestyle program, which expands the company's famous "zero points" offerings beyond fruits and vegetables to eggs, beans, chicken and seafood.

CEO Mindy Grossman, who took over the top spot at Weight Watchers last year after a long stint as the head of retailer HSN, is also doing a great job convincing people that it's not just about counting calories, points and pounds.

Grossman told analysts on a conference call in late February that "healthy is the new skinny," and she made a similar point after Thursday's earnings report.

"Our purpose is to inspire healthy habits for real life for people, families, communities, the world," Grossman said. She added that "we want to own the healthy kitchen" and "make healthy cooking accessible to everyone."

That strategy is clearly working. The company has attracted more men lately because of the new Freestyle offering. Actor and writer Kevin Smith, celebrity chef Eric Greenspan and music mogul DJ Khaled are all endorsing Weight Watchers.

But as the stock price of Weight Watchers has climbed, Winfrey has actually taken some of her Weight Watchers chips off the table recently.

She still owns nearly 5.5 million shares. But she sold about 2 million in March at prices ranging from about $58 to $64 a share. She made $110 million in the process.

Winfrey also donated more than 360,000 shares to her charitable organization.

Investors aren't worried about the stock sales, though. Weight Watchers shares were trading around $75 Friday and are up an astonishing 70% this year. Winfrey invested in the stock when it was trading for less than $7.

If this whole media mogul/actress thing doesn't work out for Winfrey, it looks like she could be a top notch hedge fund manager or venture capitalist.


Oprah has made a killing on Weight Watchers stock

Oprah Winfrey first bought Weight Watchers stock in October 2015 for $43.5 million. Her investment is now worth more than $400 million.

Not too shabby, huh? Winfrey's decision to invest in Weight Watchers nearly two and a half years ago has turned out to be a great move for her — and anyone else who bought the stock when Winfrey did and has been along for the ride ever since.

Weight Watchers has pretty consistently reported earnings and sales that topped forecasts over the past few quarters, as well as big gains in subscribers. Weight Watchers did so again late Thursday, and the stock surged 5% on Friday as a result.

Winfrey, who is also on the company's board and is featured in Weight Watchers ads, clearly deserves some credit for that.

Weight Watchers has also benefited from its new Freestyle program, which expands the company's famous "zero points" offerings beyond fruits and vegetables to eggs, beans, chicken and seafood.

CEO Mindy Grossman, who took over the top spot at Weight Watchers last year after a long stint as the head of retailer HSN, is also doing a great job convincing people that it's not just about counting calories, points and pounds.

Grossman told analysts on a conference call in late February that "healthy is the new skinny," and she made a similar point after Thursday's earnings report.

"Our purpose is to inspire healthy habits for real life for people, families, communities, the world," Grossman said. She added that "we want to own the healthy kitchen" and "make healthy cooking accessible to everyone."

That strategy is clearly working. The company has attracted more men lately because of the new Freestyle offering. Actor and writer Kevin Smith, celebrity chef Eric Greenspan and music mogul DJ Khaled are all endorsing Weight Watchers.

But as the stock price of Weight Watchers has climbed, Winfrey has actually taken some of her Weight Watchers chips off the table recently.

She still owns nearly 5.5 million shares. But she sold about 2 million in March at prices ranging from about $58 to $64 a share. She made $110 million in the process.

Winfrey also donated more than 360,000 shares to her charitable organization.

Investors aren't worried about the stock sales, though. Weight Watchers shares were trading around $75 Friday and are up an astonishing 70% this year. Winfrey invested in the stock when it was trading for less than $7.

If this whole media mogul/actress thing doesn't work out for Winfrey, it looks like she could be a top notch hedge fund manager or venture capitalist.


Oprah has made a killing on Weight Watchers stock

Oprah Winfrey first bought Weight Watchers stock in October 2015 for $43.5 million. Her investment is now worth more than $400 million.

Not too shabby, huh? Winfrey's decision to invest in Weight Watchers nearly two and a half years ago has turned out to be a great move for her — and anyone else who bought the stock when Winfrey did and has been along for the ride ever since.

Weight Watchers has pretty consistently reported earnings and sales that topped forecasts over the past few quarters, as well as big gains in subscribers. Weight Watchers did so again late Thursday, and the stock surged 5% on Friday as a result.

Winfrey, who is also on the company's board and is featured in Weight Watchers ads, clearly deserves some credit for that.

Weight Watchers has also benefited from its new Freestyle program, which expands the company's famous "zero points" offerings beyond fruits and vegetables to eggs, beans, chicken and seafood.

CEO Mindy Grossman, who took over the top spot at Weight Watchers last year after a long stint as the head of retailer HSN, is also doing a great job convincing people that it's not just about counting calories, points and pounds.

Grossman told analysts on a conference call in late February that "healthy is the new skinny," and she made a similar point after Thursday's earnings report.

"Our purpose is to inspire healthy habits for real life for people, families, communities, the world," Grossman said. She added that "we want to own the healthy kitchen" and "make healthy cooking accessible to everyone."

That strategy is clearly working. The company has attracted more men lately because of the new Freestyle offering. Actor and writer Kevin Smith, celebrity chef Eric Greenspan and music mogul DJ Khaled are all endorsing Weight Watchers.

But as the stock price of Weight Watchers has climbed, Winfrey has actually taken some of her Weight Watchers chips off the table recently.

She still owns nearly 5.5 million shares. But she sold about 2 million in March at prices ranging from about $58 to $64 a share. She made $110 million in the process.

Winfrey also donated more than 360,000 shares to her charitable organization.

Investors aren't worried about the stock sales, though. Weight Watchers shares were trading around $75 Friday and are up an astonishing 70% this year. Winfrey invested in the stock when it was trading for less than $7.

If this whole media mogul/actress thing doesn't work out for Winfrey, it looks like she could be a top notch hedge fund manager or venture capitalist.


Oprah has made a killing on Weight Watchers stock

Oprah Winfrey first bought Weight Watchers stock in October 2015 for $43.5 million. Her investment is now worth more than $400 million.

Not too shabby, huh? Winfrey's decision to invest in Weight Watchers nearly two and a half years ago has turned out to be a great move for her — and anyone else who bought the stock when Winfrey did and has been along for the ride ever since.

Weight Watchers has pretty consistently reported earnings and sales that topped forecasts over the past few quarters, as well as big gains in subscribers. Weight Watchers did so again late Thursday, and the stock surged 5% on Friday as a result.

Winfrey, who is also on the company's board and is featured in Weight Watchers ads, clearly deserves some credit for that.

Weight Watchers has also benefited from its new Freestyle program, which expands the company's famous "zero points" offerings beyond fruits and vegetables to eggs, beans, chicken and seafood.

CEO Mindy Grossman, who took over the top spot at Weight Watchers last year after a long stint as the head of retailer HSN, is also doing a great job convincing people that it's not just about counting calories, points and pounds.

Grossman told analysts on a conference call in late February that "healthy is the new skinny," and she made a similar point after Thursday's earnings report.

"Our purpose is to inspire healthy habits for real life for people, families, communities, the world," Grossman said. She added that "we want to own the healthy kitchen" and "make healthy cooking accessible to everyone."

That strategy is clearly working. The company has attracted more men lately because of the new Freestyle offering. Actor and writer Kevin Smith, celebrity chef Eric Greenspan and music mogul DJ Khaled are all endorsing Weight Watchers.

But as the stock price of Weight Watchers has climbed, Winfrey has actually taken some of her Weight Watchers chips off the table recently.

She still owns nearly 5.5 million shares. But she sold about 2 million in March at prices ranging from about $58 to $64 a share. She made $110 million in the process.

Winfrey also donated more than 360,000 shares to her charitable organization.

Investors aren't worried about the stock sales, though. Weight Watchers shares were trading around $75 Friday and are up an astonishing 70% this year. Winfrey invested in the stock when it was trading for less than $7.

If this whole media mogul/actress thing doesn't work out for Winfrey, it looks like she could be a top notch hedge fund manager or venture capitalist.


Oprah has made a killing on Weight Watchers stock

Oprah Winfrey first bought Weight Watchers stock in October 2015 for $43.5 million. Her investment is now worth more than $400 million.

Not too shabby, huh? Winfrey's decision to invest in Weight Watchers nearly two and a half years ago has turned out to be a great move for her — and anyone else who bought the stock when Winfrey did and has been along for the ride ever since.

Weight Watchers has pretty consistently reported earnings and sales that topped forecasts over the past few quarters, as well as big gains in subscribers. Weight Watchers did so again late Thursday, and the stock surged 5% on Friday as a result.

Winfrey, who is also on the company's board and is featured in Weight Watchers ads, clearly deserves some credit for that.

Weight Watchers has also benefited from its new Freestyle program, which expands the company's famous "zero points" offerings beyond fruits and vegetables to eggs, beans, chicken and seafood.

CEO Mindy Grossman, who took over the top spot at Weight Watchers last year after a long stint as the head of retailer HSN, is also doing a great job convincing people that it's not just about counting calories, points and pounds.

Grossman told analysts on a conference call in late February that "healthy is the new skinny," and she made a similar point after Thursday's earnings report.

"Our purpose is to inspire healthy habits for real life for people, families, communities, the world," Grossman said. She added that "we want to own the healthy kitchen" and "make healthy cooking accessible to everyone."

That strategy is clearly working. The company has attracted more men lately because of the new Freestyle offering. Actor and writer Kevin Smith, celebrity chef Eric Greenspan and music mogul DJ Khaled are all endorsing Weight Watchers.

But as the stock price of Weight Watchers has climbed, Winfrey has actually taken some of her Weight Watchers chips off the table recently.

She still owns nearly 5.5 million shares. But she sold about 2 million in March at prices ranging from about $58 to $64 a share. She made $110 million in the process.

Winfrey also donated more than 360,000 shares to her charitable organization.

Investors aren't worried about the stock sales, though. Weight Watchers shares were trading around $75 Friday and are up an astonishing 70% this year. Winfrey invested in the stock when it was trading for less than $7.

If this whole media mogul/actress thing doesn't work out for Winfrey, it looks like she could be a top notch hedge fund manager or venture capitalist.


Oprah has made a killing on Weight Watchers stock

Oprah Winfrey first bought Weight Watchers stock in October 2015 for $43.5 million. Her investment is now worth more than $400 million.

Not too shabby, huh? Winfrey's decision to invest in Weight Watchers nearly two and a half years ago has turned out to be a great move for her — and anyone else who bought the stock when Winfrey did and has been along for the ride ever since.

Weight Watchers has pretty consistently reported earnings and sales that topped forecasts over the past few quarters, as well as big gains in subscribers. Weight Watchers did so again late Thursday, and the stock surged 5% on Friday as a result.

Winfrey, who is also on the company's board and is featured in Weight Watchers ads, clearly deserves some credit for that.

Weight Watchers has also benefited from its new Freestyle program, which expands the company's famous "zero points" offerings beyond fruits and vegetables to eggs, beans, chicken and seafood.

CEO Mindy Grossman, who took over the top spot at Weight Watchers last year after a long stint as the head of retailer HSN, is also doing a great job convincing people that it's not just about counting calories, points and pounds.

Grossman told analysts on a conference call in late February that "healthy is the new skinny," and she made a similar point after Thursday's earnings report.

"Our purpose is to inspire healthy habits for real life for people, families, communities, the world," Grossman said. She added that "we want to own the healthy kitchen" and "make healthy cooking accessible to everyone."

That strategy is clearly working. The company has attracted more men lately because of the new Freestyle offering. Actor and writer Kevin Smith, celebrity chef Eric Greenspan and music mogul DJ Khaled are all endorsing Weight Watchers.

But as the stock price of Weight Watchers has climbed, Winfrey has actually taken some of her Weight Watchers chips off the table recently.

She still owns nearly 5.5 million shares. But she sold about 2 million in March at prices ranging from about $58 to $64 a share. She made $110 million in the process.

Winfrey also donated more than 360,000 shares to her charitable organization.

Investors aren't worried about the stock sales, though. Weight Watchers shares were trading around $75 Friday and are up an astonishing 70% this year. Winfrey invested in the stock when it was trading for less than $7.

If this whole media mogul/actress thing doesn't work out for Winfrey, it looks like she could be a top notch hedge fund manager or venture capitalist.


Watch the video: DJ Khaled Joins Forces With Weight Watchers I Fortune


Previous Article

Simple Guide to Roasting Root Vegetables

Next Article

Orange vinaigrette recipe